Using Salesforce CRM Technology in Manufacturing

The world is changing rapidly, and no industry is safe from the sweeping need for digital transformation. In the manufacturing world, implementing and utilizing a Cloud-based CRM solution can drastically improve performance from the factory to the sales floor to the end customer. Salesforce provides solutions for everything from contact management software to field service management and is one of the best CRM platforms on the market.

As the industry continues a shift toward automation, the future of manufacturing is sure to feature more efficient processes and unseen flexibility. Driving these changes are tools, including manufacturing customer relationship management (CRM) software, making it easier to drive predictable business performance, meet commitments, and improve customer satisfaction.

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Intelligence at the factory level creates a dynamic production environment, in which the needs of the customers are aligned with the goals of the manufacturing company. As customer needs evolve, manufacturing companies need to be able to keep up with and adapt to these changes.

To that end, manufacturing companies have begun to feel the effects of digitization across the industry. As a result, they have implemented new tools and strategies needed to power automation and intelligence in operations. The result of these efforts includes reduced costs, improved quality, and stronger customer relationships.

With Salesforce, companies can provide relevant data to the teams who need it with services that include, Sales Cloud and Service Cloud. Salesforce Manufacturing Cloud also includes Account-Based Forecasting to improve your forecasting’s accuracy and Rebate Management to help your sales and accounting teams stay on top of who gets what.

Empower your field service technicians with a completely functional mobile application, consistent inventory management, and more. Help your sales reps close the deal by providing them with the information they need upfront, and helping them prioritize specific leads to move down the sales funnel.

This ebook will explore the current state of the manufacturing industry, what the future holds, and what changes manufacturing companies can make now to get ahead of the curve.

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About Astralis:

Astralis is a Salesforce Summit Consulting Partner with expertise in Revenue, Service and AI with an emphasis on integration. We support clients in the High-Tech, Manufacturing and Medical Device industries to enable world-class experiences in complex environments on the Salesforce platform. We specialize in creating integrated, innovative solutions that elevate your CRM investment, ensuring a seamless flow of data and insights that drive operational excellence and ROI. With a commitment to collaboration, integrity, and growth, Astralis empowers your team to harness the full potential of Salesforce, making every customer interaction count and propelling your business toward a future as dynamic as the stars.