How Salesforce CRM can empower your sales team
Generate Ongoing Revenue, Improved Customer Experience and Value with Sales Cloud
One of the largest pain points we hear from companies is the frustration that comes with the time spent to understand and sort through customer data. Without being a top-level analyst, many sales teams find this data difficult to understand and even more complicated to break down in order to find customer data trends while understanding the lifecycle of a customer.
Companies are looking for ways to make this data shareable, readable, and easily digestible so that their internal teams don’t waste time and money figuring out who exactly their customers are and what they want. In addition, sales teams need a way to convey accurate customer information to their marketing teams in order for those efforts to be effectively targeted towards prospects and customers to help build brand ambassadors.
It all seems like a vicious circle of manual processes, wasted hours, and throbbing headaches.
The solution: Salesforce’s all-in-one sales platform.
Improve sales effectiveness and bottom-line results
When companies have a transparent, easily readable, and holistic view of anywhere their customers come into contact with their brand, they can generate more profitable results. Salesforce’s all-in-one sales platform solutions creates and supports customer relationship management (CRM) software, creating one reliable CRM tool that all departments can utilize.
Having the right CRM tool that scales with your company is vital. This enables your business to sell, market, and service prospects, leads, and customers. According to Salesforce, 76% of consumers view customer service as the true test of how much a company values them, and Salesforce’s inherent ability to track customer data and interaction across their entire journey with your brand allows your team to more easily and effectively create long-lasting and prosperous client relationships. Implementing perfectly timed touch-points within the sales process strengthens relationships with prospects and current customers, leading to higher close and retention rates.
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Increase sales with a cloud-based CRM
Sales professionals are on the move, whether they are traveling to client meetings, working from home, collaborating in the office, or leading an important business call. Having a Customer Relationship Management (CRM) platform that moves with them is essential. Having a platform like Salesforce that is customizable, easily understandable, and streamlines workload is even more significant. Whether your company is engaged in business-to-business (B2B) or business-to-customer (B2C), part of your CRM must automate many tasks that your sales team does each day.
Sales Cloud, Salesforce’s cloud-based sales application portion of the CRM tool, centralizes customer information. It contains account and contact management which allows a complete view of prospects and customers, including their activity history, key contacts, customer communication, and internal account discussions. Sales Cloud also prioritizes contact data based on certain criteria so that your sales team can develop more effective efforts and concentrate on customers within your contact database that are more likely to buy your product.
Salesforce can speed up company revenue
It’s important to drive growth while remaining innovative with new revenue streams and routes to market. Having an all-inclusive sales platform helps sales representatives close deals more quickly upfront rather than waiting weeks, months or even years. Sales Cloud allows you to consolidate all products and pricing into one platform. Meaning that since all products originate from the same price book on a unified platform, developing a quote for a prospective customer can occur in a few clicks instead of a few days. As new products are developed within your company, you only need to define the product once in order for Sales Cloud to store the product and pricing information and distribute it accurately to all sales reps.
Because your sales team has the tools they need to create accurate quotes on their own within Sales Cloud, this eliminates the excess time for back and forth communications between sales, operations, and production, and increases your brand reputation with the prospective customer due to faster turnaround times and responsiveness.
Each customer purchase is stored within the customer’s account, as well as all the touch-points the sales, marketing, and customer service teams have had with that customer. Sales reps can also see how purchases have changed over time, whether they have increased or decreased, so they are better able to plan their sales tactics in their next outreach to the customer.
Reps can also manage the entire account and contact life cycle for subscription products from the initial sale through every up-sell and renewal. Automations can also be utilized with Salesforce to plan out touch points throughout the buyer journey based on data stored within the CRM tool. This streamlines sales rep time and allows them to focus efforts on prospects with a higher lead score who are more likely to close right now.
Easily implement Salesforce with Apps Associates
This powerful technology is the #1 sales solution for a reason. However, understanding how to truly harness this cloud-based CRM rarely occurs within the 7-day free trial prior to the product purchase. That’s where Apps Associates comes in. Our customer-satisfaction driven practices help you fully take advantage of all of Salesforce’s benefits, giving your customers an exceptional experience and driving business results. From consulting to implementation, our expert team will help you revolutionize your sales process with Salesforce technology.
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See how Salesforce can help empower your sales team and grow company revenue.
How important is customer service to potential clients?
According to Salesforce, 76% of consumers view customer service as the true test of how much a company values them, and Salesforce’s inherent ability to track customer data and interaction across their entire journey with your brand allows your team to more easily and effectively create long-lasting and prosperous client relationships.
What can my business use to empower my sales team?
Salesforce’s all-in-one sales platform solutions creates and supports customer relationship management (CRM) software, creating one reliable CRM tool that all departments can utilize.
How can Salesforce speed up my sales team?
Each customer purchase is stored within the customer’s account, as well as all the touch-points the sales, marketing, and customer service teams have had with that customer. Sales reps can also see how purchases have changed over time, whether they have increased or decreased, so they are better able to plan their sales tactics in their next outreach to the customer.